The two may face a growing number of competitors, though. “They’ve both publicly stated that their goal is to really reach every single person,” Weston said. “Which is sort of almost like a Tesla approach to the marketplace,” he said.īeyond Meat, on the other hand, focused more on retail settings, which now account for half of its business.Īlthough their target markets might have differed at first, both are in the game to try and expand as widely as they can. Zak Weston said Impossible pursued a strategy of introducing its items into high-end restaurants, then offering lower-priced products. The future of Beyond Meat and Impossible Foodsīeyond Meat and Impossible Foods had different strategies when they were starting out. It’s a feature that’s contributed to the company’s growing success. Unlike Beyond Meat, Impossible Foods also uses a protein called leghemoglobin, which is found in plants that carry heme - the molecule that gives its products that bloody taste and texture of real meat. (Impossible Foods has since developed a new formula for a gluten-free burger.) In an emailed statement, Griffin pointed out that the Impossible Burger had gluten and GMOs when BurgerFi started carrying its meatless burgers. ![]() Paul Griffin, vice president of culinary and R&D for BurgerFi International, said part of the reason Beyond Meat appealed to the company is because it doesn’t have GMOs, soy or gluten. Meanwhile, Impossible Foods has only just started to roll out a sausage product. There are also other valid reasons a restaurant might stick with a company, which include the types of ingredients it uses, the breadth of options available and, of course, the actual taste of the products, according to Zak Weston, a food service analyst at the Good Food Institute.īeyond Meat, for example, offers a sausage option, which A&W’s Canadian branches sell in their line of breakfast sandwiches. “We’ve built a brand together, we think, for the Impossible Slider,” he said. White Castle vice president Jamie Richardson explained the company aims to make long-term commitments when it partners with another business. ![]() You can indeed find the rare restaurant, like the New York–based chain Bareburger, that will serve up both Beyond and Impossible products.īut Diana Kelter, the senior trend analyst at Mintel, said she thinks the decision behind company loyalty may be to create a “unified brand experience.” Some of the restaurants we reached out to, like BurgerFi, told us there aren’t any exclusivity terms that they have to follow. *These products may not be available at all of the chain restaurant’s stores. Here’s a sample of some chains that use either Beyond or Impossible: Items with these alternatives are usually more expensive than their meat counterparts. Prices can range from $1.99, the cost of White Castle’s “Impossible Slider,” to $16 for the products at more upscale places like Umami Burger. Over the past couple of years, many restaurant chains have started to introduce either Impossible Meat or Beyond Meat in their burgers, tacos and breakfast sandwiches, including popular fast-food restaurants like Burger King and Carl’s Jr. Veggie options already existed at both grocery stores and food chains, but companies like Impossible Foods and Beyond Meat have created plant-based meat options that, increasingly resembling the real thing, are marketed to meat-eating customers. Restaurants tend to be loyal to certain brands over others, and now they’re pledging their allegiance to the companies that produce fake meat.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |